The Power of One | Avectra Blog

The Power of One | Avectra Blog: There’s an abundance of metrics that show the growing influence of social media and social platforms on an organization’s ability to successfully attract, engage and retain donors. Yet the statistics reported in the 2012 survey commissioned by the Association of Fundraising Professionals and the Urban Institute, the 2012 Fundraising Effectiveness Survey Report demonstrated the continued downward spiral of donor retention.