Monday, July 08, 2013

A simple retention calculation packs a powerful punch | Anita Lee |

A simple retention calculation packs a powerful punch | Anita Lee |: "It’s symptomatic of our approach to retention.  We focus on individual program delivery. We do it in bits and pieces, here and there and then cobble it together.  An overarching strategy that looks holistically at how we are going to grow our active supporter base and increase the amount that base gives is more powerful than a piece-meal approach."

'via Blog this'

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