Angie Moore-Why Do We Have to Keep Writing About Donor Retention? : FundRaising Success: It's almost like "retention" is in my inbox as much as "weight loss solutions" — and, similar to losing weight, I ask, why is this so hard? In my opinion, there are three reasons this seems to be such a problem for the nonprofit industry:
Focusing on growth as the priority vs. renewal
Not running the numbers
Inability to make changes in strategy
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