Friday, February 07, 2014

Nonprofit Brand Awareness for Beginners | #fundchat

Nonprofit Brand Awareness for Beginners | #fundchat: Nonprofits want brand awareness the way a teenage girl wants Justin Timberlake at her birthday party.

We want celebrity appeal…to be attractive…for people to think we’re cool.

In other words: we want to become a household name. But how?

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