#IceBucketChallenge Wisdom From 'Jackass' Steve-O - The Daily Beast: But when the end result is tens of millions raised, do the shades of vanity or petty grudges truly matter? Not really, according to Andrew Watt, the president and CEO of the Association of Fundraising Professionals (AFP).
“Yes, a celebrity is getting favorable coverage out of it—but in doing that, they’re also pushing considerable revenue in the direction of the ALS foundation,” Watt tells The Daily Beast. “And they’re raising awareness of Lou Gehrig’s disease, which is not something people are particularly familiar with.”
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