Wednesday, October 01, 2014

Gear your communication to your audience, not your peers « Philanthropy North Carolina

Gear your communication to your audience, not your peers « Philanthropy North Carolina: "To meet their goals, charities must meet the needs of their constituents.

Yet instead of gearing their communications to the audiences they need to reach, far too many nonprofits and foundations are locked in the inbred and insulated vocabulary of their own organization and field of interest, and of the world of philanthropy."



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