One charity, one message: integrating your communications | Voluntary Sector Network | The Guardian: "However a range of charities – RNIB, RSPB, Refugee Action and Warchild for example – are benefiting from integrated communications whereby all methods of marketing (advertising, public relations, direct marketing, digital engagement and so on) work in unison across all aspects of an organisation’s activities.
It’s about communications, fundraising, policy, campaigns, services, etc all working together to put the audience first and deliver consistent and coherent messages, which are driven by the charity’s objectives."
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