Monday, March 23, 2015

2 Methods for Justifying Personalized Donor Communications | GuideStar Blog

2 Methods for Justifying Personalized Donor Communications | GuideStar Blog: "The issue of personalization arises in virtually every conversation pertaining to donor communications. Personalized communication can result in revenue increases ranging from sublime to off-the-charts.

But personalization takes a lot of time and effort, and not all organizations have the bandwidth."



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