This Giving Season, Make Sure You Stand Out - PhilanTopic | PND | Foundation Center: "Whenever someone offers marketing advice like this, my first impulse is to ask: "Do you have a study you can point me to that offers evidence in support of that claim?" As you might imagine, the conversation usually turns pretty quickly to other subjects.
So what does it really take for your organization's brand to resonate and be remembered by donors at this time of year?
Here are five things that will help:"
'via Blog this'
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